It is critical that employers and businesses that want to maintain and grow market positions fully understand the growing Hispanic and Asian populations, and provide the product education and services these consumers will need.

I do agree that the ethnic makeup of the United States will change. We are seeing that now with immigration from various countries. But, one thing not mentioned in the article is that, not only does the ethnic/racial makeup change, but how people are seen and identified also changes. I hate to point it out. But seeing how this is diversity magazine I must point out the racial makeup of so-called Latinos. I'm am a Latina of African, Indian, and European descent. It seems like Latinos are avoiding the elephant in the room which is race, just so that "we" or as I see it, some can get ahead. This country will be no different, if not worse if this issue is not addressed. Many Latin American countries are severely lagging behind when it comes to equality and civil rights. The Irish and Italians not too long ago also weren't considered white. I think the defenition of white will also change. So quite possibly the "white" population will grow. Not to mention Black Latinos are the only immigrant Black group that is not included in the Black category on the census. Therefor this projection of the racial makeup of the U.S. cannot be that accurate.

In certain states this is already the case, in fact, "Whites" are a minority when one factor in the total of other minorities.

Given this information, providing minorities, with entitlement services such as Affirmative Action should be re-evaluated.

The word "minority" will no longer apply; as They will represent the majority receiving entitlements whose only criteria is color of skin not need.

Thank you and have a great day.

I agree with the Latina woman. Many Latinos think that race does not matter yet everyone tries to jump on the "white" bandwagon because there are more benefits to be gained. The fact that the Latinos did not support Obama is a case in point. Many would rather be under the "white" thumb than any other. It's all self-hatred and wanting to align themselves with the dominant culture. Not only the Latinos but many people who have light skin on their side will quickly jump over to the dominant side. In many Latin countries who are the ones floundering and given a raw deal at the bottom of the ladder, the native people and Blacks.

American businesses will need to come to grips with the fact the diversity is an asset ... And that it affects the bottom line.