FEATURES
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Posted Oct 1, 2008
- Twenty-five percent of all customers have a disability or have a close friend or relative who has a disability. Sources: U.S. Census Bureau, 2000; The National Organization on Disability/Harris Interactive - Survey of Americans with Disabilities, 2004
- Seventy-two percent of people with disabilities are likely to upgrade a product to the latest model. Sources: U.S. Census Bureau, 2000; Witeck-Combs Communications/Harris Interactive, 2005; The National Organization on Disability/Harris Interactive - Survey of Americans with Disabilities, 2004
- Sixty-two percent of people with disabilities say they are likely to do business with companies that have a commitment to diversity and equal treatment of employees. Sources: U.S. Census Bureau, 2000; Witeck-Combs Communications/Harris Interactive, 2005; The National Organization on Disability/Harris Interactive - Survey of Americans with Disabilities, 2004
- Three-quarters (73 percent) of people with disabilities are heads of household. Sources: Within Our Reach: Findings and Recommendations of the National Task Force on Technology and Disability, 2000; Simmons Market Research Bureau, 2000
- Individuals with disabilities exhibit strong brand loyalty toward products affiliated with disability-related causes. In order to tap into this brand loyalty, there must be a logical relationship between the company, its values, customer, community, employee and the cause. Sources: Within Our Reach: Findings and Recommendations of the National Task Force on Technology and Disability, 2000; Simmons Market Research Bureau, 2000
- Nearly half (48 percent) of all people with disabilities are the principal shoppers in their household. Source: Simmons Market Research Bureau, 2000
- Fifty-eight percent of people with disabilities their own homes. Source: Simmons Market Research Bureau, 2000
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