Sales and Marketing
Learn from two Top 50 companies that excel at marketing and selling to traditionally under-represented markets--PepsiCo and KeyBank.
Get answers to all your questions, including:
- Do we need specialized marketing/ad campaigns?
- Can our employee groups be used to reach these markets?
- Is it essential to have people from these groups in key positions to sell to them?
- Connect with diverse customers, suppliers and investors
- What's the best way to develop lifelong customer relations?
Your customer base is changing dramatically. How do you reach traditionally under-represented markets, such as people of color, the gay/lesbian population, people with disabilities and older workers? The key is cultural competence.
View all of DiversityInc's 2006-2007 Webinars.
Questions? Call 973-494-0506 or e-mail: Webinars@DiversityInc.com
Featured Presenters:Marie Quintana
Vice President,
Ethnic Sales Development
PepsiCo No. 10 in The 2007 DiversityInc Top 50 Companies for Diversity
Bruce Murphy
President of Community
Development Banking Product
KeyBank
No. 31 in The 2007 DiversityInc Top 50 Companies for Diversity
Questions? Call 973-494-0506 or e-mail: Webinars@DiversityInc.com.
