DiversityInc Webinar - Culturally Competent Advertising
Based on our Top 50 data, we selected AT&T and Allstate to share their superior practices and advice on how to:
- Create the most successful multicultural ad campaigns
- Reach people of color, LGBT populations and people with disabilities through print,
video and online ads - Use employee-resource groups to create better ads
- Increase your ROI by speaking to the concerns, nuances and beliefs of your customer base
Featured Presenters:
Valerie Vargas
Vice President, Advertising
AT&T
No. 3 in The 2007 DiversityInc Top 50 Companies for Diversity® Toure Claiborne
Director, Marketing, Growth & Development
Allstate
No. 40 in The 2007 DiversityInc Top 50 Companies for Diversity
To allow Additional Participants access at $65 per, please call 973-494-0506
**DiversityInc webinar participation fees are non-refundable. The sharing of webinar login information is strictly prohibited. If a webinar participant is unable to attend the webinar(s) they have purchased, they must contact webinars@diversityinc.com at least 24 hours before the webinar date to advise of an alternate participant. If an alternate participant is not available, the original participant is still responsible for the full seat license fee. All webinar participants will receive a download of the presentation 72 hours after the live event has transpired.
