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Diversity Management

In the past decade, diversity management has grown from a compliance-based offshoot that only examined racial and gender diversity in the workplace and was primarily housed in HR departments to what organizations increasingly consider the most vital aspect of their ability to be competitive in the war for talent and for customers/clients, suppliers and vendors.

The diversity definition has changed as well. While "diversity" used to be a code word for Black, today it encompasses Latinos, Asians, American Indians, people of mixed racial heritage, women, lesbian, gay, bisexual, transgender people, people with disabilities, people of different generations, people of varying religious groups and immigrants.

Why is diversity management so essential? It drives employee engagement across all groups, regardless of race/ethnicity, gender, age, sexual orientation, disability and religion. Engagement fosters productivity and innovation, which are crucial to sustainability.

DiversityInc is in the unique position of assessing this because in 10 years of running The DiversityInc Top 50 Companies for Diversity®, we have collected in-depth data on more than 500 companies. Participation in this survey demonstrates how far diversity management has come. Last year, there were 449 participants, up from 118 in 2003 and 256 in 2006.

Consider these factors from the four areas of diversity management measured in the DiversityInc Top 50 survey: CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity.

  • Twenty-eight percent of chief diversity officers in the DiversityInc Top 50 now report directly to their CEOs, compared with 18 percent in 2005.
  • Last year, 25 percent of managers at DiversityInc Top 50 companies were Blacks, Latinos and Asians, compared with 20 percent in 2005. Nationally, Blacks, Latinos and Asians were 15 percent of managers in 2005 and 17 percent last year (EEOC).
  • Last year, all of The DiversityInc Top 50 Companies for Diversity had employee-resource groups, compared with 70 percent in 2005. These groups are defined as company-sponsored groups, open to everyone, that are used to educate, recruit, retain and reach out to the marketplace. At DiversityInc Top 50 companies, 84 percent of CEOs meet regularly with leaders of these groups, compared with just 34 percent in 2005.
  • Formal mentoring programs, both across cultural groups and with same cultural groups, have become an essential part of diversity-management programs. At DiversityInc Top 50 companies, 38 percent of managers participate in a formal mentoring program, double the percentage in 2005.
  • All of the DiversityInc Top 50 companies offer domestic-partner benefits for same-sex partners of employees, compared with 64 percent in 2005. Nationally, 53 percent of companies offer these benefits (Human Rights Campaign).
  • Eighty-six percent of DiversityInc Top 50 companies offer training and mentoring to minority- and women-owned suppliers, compared with 42 percent in 2005.

What are the most successful diversity-management practices? Those with measurable results that both increase cultural competence and deliver a strong result that aligns with the company's business goals. Those increasingly are focused on employee-resource groups, also known as affinity groups or employee networks. These groups are used for diversity recruiting, diversity retention, employee engagement and increasing cultural competence as well as to reach customers/clients/suppliers. Other diversity best practices include formal, cross-cultural mentoring programs, diversity training to ensure cultural competence across the organization, and talent-development programs that help people realize their potential.

Diversity management has been under attack from organizations that fail to understand its long-term impact on corporate sustainability, but DiversityInc has debunked all of these so-called studies. SHRM, for example, published a poorly researched study that wrongly hypothesized that diversity management was a casualty of the economy. Similarly, The Wall Street Journal erroneously claimed "the death of diversity" based on a Rand Corp. study that used obsolete data, which the lead author admitted wasn't relevant anymore. And BusinessWeek published a "study" on the failure to promote diversity in senior management that was actually based on a pop-up web-site quiz with anonymous respondents.

What are the real frontiers in diversity management? Measuring employee engagement across cultural groups; studying the impact of generational communications; and understanding how to implement global diversity on a local level in countries where the issues are very different.

For in-depth information on diversity-management best practices, please see www.DiversityIncBestPractices.com.

Browse Our Diversity Management Articles
How to Start a Generational Employee-Resource Group
Why are generational ERGs becoming so popular? How do you sell it at your company? Should it be just for younger workers? Boomers? More»
Ushering in the 'Re-Generation'
Are these successors to Generation Y more of the same—or not? Exclusive generational research sheds new light on the future workforce. More»
Reap the Value of 'Differences'
How can you make the most of your workforce? How should you restore economic success? Walmart's Senior Diversity Director Donald Fan says the key to increasing productivity and profitability has always been to embrace the contributions of all. Here's how. More»
I Agree With Sen. Webb: It's Time to End Federal Diversity Efforts
Modernizing federal diversity efforts will mean an evolution of the current EEO structure, which will benefit all federal employees—including white people. More»
5 Things NEVER to Say to Muslim Coworkers
"I didn't know you were Arab." Find out what other culturally insensitive comments people make to colleagues of the Islamic faith. More»
Angela Buonocore, ITT Corp.
Also read: leadership, executive women, humanitarian Angela Buonocore has always had a way with words, speaking fluent Italian before English and writing short stories at age 5. Largely influenced by her Italian-born mother, she says, "If you have a command of language and an ability to use that t... More»
How to Create a Mental-Health-Friendly Workplace
What's the cost of mental disorders to corporate America? Which multicultural groups are most affected? Plus, how to build an open and accommodating work environment that encourages support. More»
ATWG: How Do Work/Life Benefits Help Your Company?
In response to DiversityInc's article "The Work/Life Balancing Act: How 4 Companies Do It," one reader asks how corporations that offer these benefits are affected. Read what the White Guy has to say about the dramatic gains companies see from offering work/life–balance programs. More»
Asian Leader: Adopt a Game-Changing Mindset
Why are so many Asian Americans successful individually, while their leadership representation in corporate America, politics and education falls short? Walmart's Senior Director of Diversity Donald Fan examines the roots of this contradiction and offers solutions to build a better tomorrow. More»
All FedEx Employees Finally Get Domestic-Partner Benefits
After being pulled from The 2007 DiversityInc Top 50 Companies for Diversity® for not offering domestic-partner benefits to gay/lesbian employees nationwide—and taking heat for landing on Fortune's Best Companies to Work For list two years later—FedEx is now providing these benefits to every U.S. employee. Why the change? More»
From Photographer to Cable-Industry Leader
With a keen eye on high-growth business opportunities, Kristine Faulkner has helped Cox Business Services build operations expected to hit more than $1 billion in annual revenues this year. How has she become a catalyst for change and an admired leader? More»
Stéphane Masson, Marriott International
Also read: supplier diversity, Marriott International, global diversity management Stéphane Masson is always on the lookout for new opportunities and partnerships—a quality that will aid Marriott International in its recently revamped global supplier-diversity program. A French native... More»
Christine Cadena, Walt Disney Studios
Also read: leadership, executive women, The Walt Disney Co., multicultural, immigrant With the ink still wet on her bachelor's degree in communications from UCLA, Christine Cadena landed her first job at Nordstrom, where the relationship-building, product-development, consumer-marketing and sourcin... More»
The Importance of Posting Notices, Updating Handbooks
When can an ex-employee legally access business information? How can you prevent liability from workers who have (or haven't) read posters and policies? Read the latest employment-law decisions here. More»
Women: Want to Lead? Be Resilient, Reports Accenture
In celebration of International Women's Day today, which recognizes the economic, political and social accomplishments of women, Accenture released a new study revealing critical leadership advice for women in the workplace. More»
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