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Supplier Diversity

Supplier diversity is the use of certified vendors owned by people from traditionally underrepresented groups. Historically, this has meant minority-owned business enterprises (MBEs) and women-owned business enterprises (WBEs), but increasingly, it includes vendors owned by veterans, gay and lesbian people and people with disabilities. It is a cornerstone of progressive regional economic-development efforts.

Supplier diversity is aimed at increasing the number of these underrepresented groups that supply goods and services to companies by allowing them to compete on a more even footing with larger vendors to access market opportunities.

Like affirmative action, supplier diversity started out as a government mandate.

The struggle of Blacks in the civil-rights movement resulted in the establishment of laws and corporate imperatives to ensure equal business opportunities.

The first companies to make significant inroads into supplier diversity were the telecoms, followed by the auto industry. This was largely caused by government requirements since the federal government was among these industries' largest customers. In recent years, other industries, including those that do not have government contracts, have realized the benefits of supplier diversity in innovation, cost-cutting and inroads into multicultural communities.

Businesses owned by women, Blacks, Latinos, Asians, American Indians, people with disabilities, veterans and LGBTs provide unique insights into emerging markets, build a loyal customer base and create wealth in communities.

The number of diverse suppliers has been increasing. Between 1997 and 2002, the number of Latino-owned firms grew 31 percent, while the number of African-American female-owned firms and African-American male-owned firms increased by 75 percent and 29 percent, respectively, outpacing the national rate of 10 percent. (U.S. Department of Commerce)

Veteran-owned and service-disabled veteran-owned businesses are increasingly important as well. There are more than 25 million veterans in this country, and 1 in 7 small businesses are owned by a veteran, including DiversityInc.

Supplier-diversity programs typically involve two layers of suppliers. Tier I programs are defined as those suppliers and vendors who do business directly with the buyer/buying firm. Tier II programs are those suppliers and vendors doing business directly with the Tier I (subcontractors).

Managed correctly, supplier-diversity efforts have three goals: Lower cost of procurement, greater innovation and speedier time to market.

In this section, find out what companies are doing to strengthen ties with these suppliers and how to build new relationships and business partnerships. Click here for The DiversityInc Top 10 Companies for Supplier Diversity.

Browse Our Supplier Diversity Articles
Has the Economic Downturn Impacted Women- and Minority-Owned Law Firms?
A new study conducted by the Minority Corporate Counsel Association (MCCA) finds that women- and minority-owned firms still report healthy earnings and in some instances are continuing to hire. Read more about the impact of the economy on these firms. More»
Supplier Strategies From Deloittes Michael McMahon
Michael McMahon started his career working with numbers but soon understood how critical the right numbers and corresponding strategies are to a company's vision and values. More»
Leaders of Supplier Diversity
What are companies that are committed to diversity doing to strengthen ties with minority-owned suppliers? How are they providing vendor support in this tough economy? More»
Wal-Mart Reports Record Increase in Business with Minority- and Women-Owned Suppliers
Wal-Mart Stores Inc. expanded its business with minority- and women- owned companies by more than 25 percent in 2008, according to recently verified figures. In the midst of a struggling economy, where businesses across the country have been forced to close or drastically reduce capacity and work fo... More»
AT&T's Joan N. Kerr: Cutting-Edge Supplier Diversity
For Joan Namahana Kerr, passion for civil rights and legal training led to an unusual path: a leadership role in supplier diversity. More»
The DiversityInc Top 10 Companies for Supplier Diversity List
What makes a company the best at supplier diversity? Why is this so important to its business success? More»
Leaders of Supplier Diversity
Read our special section on the headers of supplier diversity. More»
The Case for Supplier Diversity: Aetna's Joseph Black
This article appeared in the Nov. /Dec. 2008 issue of DiversityInc magazine. If you get Joseph Black, Aetna's chief procurement officer, talking about the business imperative for supplier diversity, his passion shines through. "It's important to understand how strategically supplier diversity impacts your own particular company, whether it's one that touches individual consumers or that does business-to-business," Black says. More»
Why General Counsels Are Pushing Supplier Diversity
As the roles and responsibilities of general counsels (GCs) expand, CEOs are requiring a new skill of their GCs: business aptitude. And as The DiversityInc Top 50 Companies for Diversity® know, supplier diversity is essential to successful businesses. More»
Virginia Supplier-Diversity Efforts Backfire
Virginia's efforts to increase the amount of state dollars going to small businesses, women-owned businesses and businesses owned by people from traditionally underrepresented groups are backfiring, according to an analysis of state spending conducted by The Washington Post. More»
Washington Feels the Power of Latino Businesses
Small business is the "engine of the economy," and with 2.5 million Latino-owned small businesses in the United States, the contributions of these entrepreneurs cannot be underestimated. Looking to connect with Latino suppliers? Read this. More»
Which Federal Agency Is Worst for Supplier Diversity?
In 2000, President Bill Clinton signed an executive order to increase federal-advertising opportunities for firms owned by people of color. Today, the government has yet to make this a reality.
More»
Wal-Marts Investment Fund Is Bearing Fruit
Wal-Mart is increasing its influence in communities of color and among women through its supplier-diversity private-equity fund. More»
Using Women-Owned Suppliers? Spread the Word to See Your Revenue Rise
Women-owned businesses generate more income than the GDP of India, Brazil, Mexico and Russia, and women make 80 percent of the purchasing decisions in American homes. So why aren't you advertising to them? More»
Supplier Diversity: What Are Tier I Best Practices?
Average spending for The 2006 DiversityInc Top 50 Companies for Diversity amounts to 7.5 percent of procurement budgets compared with, according to national industry estimates, 2 percent of companies nationwide that even have supplier-diversity programs. The Top 10 Companies for Supplier Diversity average 13.8 percent spending. How do they do it? "You need to have CEO and board support for diversity throughout the company," says Susan Bari, president of the Women's Business Enterprise National Council. More»
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