Don’t mistake her modest demeanor for softness; Julie Goodridge is a force to be reckoned with in the investment world. As the president and founder of Boston-based NorthStar Asset Management, an all-woman, socially responsible investment firm, Goodridge isn’t afraid to stay on top of what’s happening with the companies in her clients’ portfolios.
Do these organizations have diversity-focused mission statements Are they culturally competent in global local markets while upholding basic human rights In the United States, what responsible types of political action committee (PAC) contributions are they making
Having the answers to these questions allows Goodridge and her staff of women to analyze the financial and social impacts of shareholders’ investments to maximize return. And she’ll be the first to hold their “feet to the fire” when businesses’ practices are less than socially responsible. She says it’s all part of her fiduciary responsibility to protect her clients’ ROI.
