Frequently Asked Questions – DiversityInc Top 50

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Details on the DiversityInc Top 50—including in-depth profiles of the winning companies, interviews with their CEOs and their best practices—will be found in the June issue of DiversityInc magazine.

Q. What are the benefits of participating in the DiversityInc Top 50?

A. Participation is free. Every company that participates receives a free report card, assessing its performance versus all competitors overall and in the four areas measured—CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity.

Only companies that participate receive editorial coverage on www.DiversityInc.com, www.DiversityIncBestPractices.com and in DiversityInc magazine.

Q. What is the privacy policy?

A. We do not divulge specific demographic data of any company and we guarantee its confidentiality. If a company makes the DiversityInc Top 50 list or one of the specialty lists, we only discuss the best practices it utilizes that helped it make the list. There is no negativity associated with participation. If a company does not make the list or one of the specialty lists, its name is never revealed.

Q. What are the criteria to apply for the DiversityInc Top 50?

A. A company must have at least 1,000 U.S. employees to participate. The head of diversity at the company will fill out our in-depth survey (about 200 questions). If you meet the criteria and want to apply for next year, send contact information for the head of diversity (mailing address, telephone number and e-mail address) to benchmarking@DiversityInc.com.

Q. When is the deadline?

A. The DiversityInc Top 50 survey is always due the first week in February. In 2011, results will be announced at our March event in Washington, D.C. For more information on future events, click here.

Q. Can you pay to get on the list? Do advertisers receive any special breaks?

A. Absolutely not. The list is completely unbiased and many of the companies on the DiversityInc Top 50 have no business relationship with DiversityInc. Companies that advertise with DiversityInc or have other business relationships receive NO preferential treatment.

Q. How many companies participated?

A. The competition, now in its tenth year, is increasingly competitive. In 2009, 401 companies participated. In 2010, 449 companies participated.

Q. What criteria are used for ranking?

A. The DiversityInc Top 50 list is derived exclusively from corporate survey submissions. The survey is divided into four parts: CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity. To make the DiversityInc Top 50, a company must score above average in all four areas. Companies are evaluated within the context of their own industries.

Q. What sets The DiversityInc Top 50 Companies for Diversity® apart from other companies?

A. The companies that advanced on the list are progressing much more rapidly than their competitors. Especially in an economic downturn, they recognize that diversity is the key to competitive success.

The applications for The 2011 DiversityInc Top 50 Companies for Diversity® will go out in October and will be due on Feb. 1, 2011. To receive an invitation to the 2011 DiversityInc Top 50 Companies for Diversity competition, please e-mail top50@DiversityInc.com.

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