The DiversityInc Top 10 Companies for Latinos

Also read: DiversityInc Top 50, DiversityInc Specialty Lists, Latino

Click here to read DiversityInc CEO Luke Visconti’s advice for successful recruitment of Latino talent. 

What makes a company an inclusive place for Latino employees, where they can rise to their highest potential? We took a look at submissions from the 449 participants in The 2010 DiversityInc Top 50 Companies for Diversity® and examined several factors that create an inclusive culture, such as mentoring, employee-resource groups, diversity training and communications, and measured them against actual demographic results in the workplace and moving up the management ranks.
Some points about the companies on this list:

• Their boards of directors are 10.3 percent Latino, compared with an average of 6.9 percent for the DiversityInc Top 50 and 2 percent nationally (Hispanic Association on Corporate Responsibility)
• Their workforces average 17.7 percent Latino, compared with 13 percent nationally (EEOC)
• For women in the workforce, they average 19 percent Latina, compared with 6 percent nationally (EEOC)
• Almost 15 percent of promotions in management at these companies went to Latinos. Seven percent of U.S. managers are Latino (EEOC)
• Almost 20 percent of their workers are members of more than one employee-resource group, compared with an average of 13.5 percent of the DiversityInc Top 50
• Ninety percent of them use social media to reach multicultural customers, compared with 76 percent of the DiversityInc Top 50

Here are facts about each of these companies showing why they are leaders for Latinos:

No. 1: Kaiser Permanente

Also No. 4 in the DiversityInc Top 50; No. 4 in The DiversityInc Top 10 Companies for Executive Women

A true leader in talent development and having diverse senior management, the company’s board of directors is 14.3 percent Latino. More than 18 percent of promotions into management were Latino and more than 9 percent of promotions of those already in management were Latino.

No. 2: Sodexo

Also No. 1 in the DiversityInc Top 50; No. 1 in The DiversityInc Top 10 Companies for Recruitment & Retention; No. 3 in The DiversityInc Top 10 Companies for Blacks; No. 10 in The DiversityInc Top 10 Companies for People With Disabilities; No. 1 in The DiversityInc Top 10 Companies for Executive Women; No. 5 in The DiversityInc Top 10 Companies for Global Diversity

The No. 1 company overall with the top-rated mentoring program and extremely robust employee-resource groups, Sodexo uses its Latino employee group, Sodexo Organization of Latinos, for recruitment, talent development and community outreach.

No. 3: PG&E

Also No. 10 in The DiversityInc Top 10 Companies for Supplier Diversity; No. 3 in The DiversityInc Top 5 Regional Utilities

The California utility company devotes 54 percent of its philanthropy to multicultural groups, including Voto Latino and Hispanas Organized for Political Equality. Its Latino ERG was established in 1984.

No. 4: JCPenney

Also No. 46 in the DiversityInc Top 50

The workforce is 14.3 percent Latino but new hires were 16.3 percent, demonstrating significant progress. The retailer also has increasingly strong employee groups. The company’s Hispanic Educational and Awareness Team (HEAT) has been instrumental in reaching out to Latino shoppers. 

No. 5: Colgate-Palmolive

Also No. 14 in the DiversityInc Top 50

Talent development of Latinos is very strong at the consumer-products company. More than 14 percent of the most senior managers (CEO and direct reports) are Latino.

No. 6: Time Warner Cable

Also No. 23 in the DiversityInc Top 50

This company is working hard to develop its Latino managers to their full potential. Almost 12 percent of management promotions went to Latinos, and of women managers promoted, 17.5 percent were Latina.

No. 7: Wyndham Worldwide

Also one of DiversityInc’s 25 Noteworthy Companies

The hotel company’s board of directors is 14.3 percent Latino and its workforce is 16.6 percent Latino, showing progress at both ends of the spectrum.

No. 8: The Walt Disney Co.

Also No. 33 in the DiversityInc Top 50

The media giant/hospitality company addresses Latino talent at the lower and higher levels. While 21.5 percent of its overall U.S. workforce is Latino, 12.3 percent of promotions into management went to Latinos.

No. 9: Automatic Data Processing

Also No. 49 in the DiversityInc Top 50

The commitment at the top is clear at this company. Of the most senior executives (CEO and direct reports), 16.7 percent are Latino. Of people promoted into management, 15.1 percent are Latino.

No. 10: McDonald’s

Also No. 6 in The DiversityInc Top 10 Companies for Blacks; one of DiversityInc’s 25 Noteworthy Companies

By virtue of its industry and its demographics, the fast-food giant’s having a workforce that is 35.7 percent Latino isn’t surprising. But what’s more important is that 16.7 percent of its senior executives (CEO and direct reports) are Latino.