Respecting Ramadan at Work: Who's Walking the Talk?
By Mohamed Ly
October 12, 2007
The holy month of Ramadan, which ends today, used to pass unacknowledged by most U.S. employers. But the $580-million Muslim market and increasing religious diversity in the workplace have convinced progressive companies to pay attention. In the excerpts below, Mohamed Ly, founder and executive director of MultiLingualPros.com, tells you about Ramadan in the workplace and which companies are getting it right.
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Fast Facts |
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Top 50:
74% of the Top 50 companies offer floating religious holidays, compared with 46% of companies in the bottom quarter*
14% percent of the Top 50 companies offer religious accommodations such as prayer rooms, compared with 5% of the bottom quarter and even fewer companies nationwide
Number of Muslims in U.S.:
The numbers, in terms of population, are hard to reconcile with a huge gap between Muslim and non-Muslim sources conducting related surveys. Without a doubt, demographics for this group remain a hot political potato, with estimates of slightly more than 3 million Muslims in the United States, according to the CIA Factbook, in comparison to more than 7 million based on surveys conducted by the Council on American-Islamic Relations (CAIR)
Muslims' Buying Power:
The major Islamic holidays are Eid ul-Fitr and Eid ul-Adha. Eid ul-Fitr is in celebration of the end of Ramadan, a three-day long holiday, but Muslim employees usually take only the first day off. Eid ul-Adha corresponds to the end of the annual pilgrimage to Mecca, which occurs on the 10th day of the 12th Islamic month, around December 20, 2007, this year. Both holidays are based on the moon being sighted the evening before
Way to express best wishes for Ramadan and Eid holidays, respectively:
"Ramadan Mubarak!"
"Eid Mubarak!"
*Bottom quarter of the 317 participants in the 2007 Top 50 survey
Sources: 2007 DiversityInc Top 50 Companies for Diversity survey; Ramadan in the Workplace 2007, MultiLingualPros.com |
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During the entire month of Ramadan, Muslims fast from sunrise to sunset and constantly aim to better themselves through heightened spirituality and intense prayers, abstaining from any form of personal gratification. Particularly in the last 10 days of this holy month, some Muslims need to stay up late or even all night for special prayers.
Who 'Gets It'?
Microsoft, IBM, PricewaterhouseCoopers (No. 12 in The 2007 DiversityInc Top 50 Companies for Diversity®) and Ford Motor Co. (No. 5) are among leading employers providing flexible hours during the month of Ramadan to accommodate their fasting employees, along with floating holidays and diversity calendars that flag major cultural and religious celebrations.
During Ramadan, American Express' Middle East and North Africa offices adjust their business hours to accommodate their Muslim employees. Work starts at 9 a.m. and ends as early as 2 p.m. to allow Muslim employees to go home to engage in prayer and Iftar (breaking the fast). For safety reasons, shorter working hours make sense in the construction and other heavy-duty industries during Ramadan. Reduced work hours are not the end-goal though, as Muslims also consider work as a way to express their worship. American Express is No. 23 in the Top 50.
The development of information resources (with corporate-education programs, intranet, company newsletter, bulletin boards, interfaith resource networks) for employees is a very effective and growing practice that helps improve knowledge and awareness.
According to Islamicity.com, more and more employers allow Muslim employees to slip out at sunset in order to break their fast. A growing number of company cafeterias even adjust their hours to cater for employees' Iftar needs.
Sodexho, No. 12 in the Top 50, is known to--single-handedly or in partnership with its clients--host Iftar meals during Ramadan. While global in size, they've also managed to be strategically localized and in synch with local values, sensibilities and realities.
In Europe, employers continued to struggle with "headscarf" cases in court until recent years, most of which focused on the question of whether or not female Muslim employees are allowed to wear a headscarf (hijab) in the workplace.
In the United States, many female Muslims may opt to wear a hijab during the Muslim holy month of Ramadan. Employers accommodate these employees by allowing them to wear one without (formally or informally) being in violation of the company dress policy, as they are only honoring their beliefs. This sends a positive message to other Muslims, prospective employees and customers alike.
Winning the Global War for Talent, Customers
Nestlé, ahead of the curve, rolled up executives' sleeves more than a decade ago to meet a significant and fast-growing halal demand. Tesco and McDonald's have also joined in--Tesco is adjusting hours and store activities to allow staff time to pray in specially allocated areas at work, and McDonald's serves halal Chicken McNuggets for customers. Ikea takes it further with serious plans to sell decorative items for Ramadan and to provide female Muslim employees an Ikea-branded hijab to cover their head if they wish.
The motivation is huge, with more than 1.6 billion Muslim consumers worldwide and a growing $580-billion market, according to Malaysia's Halal Industry Development Corporation.
No organization, be it humanitarian, academic, commercial or governmental, can afford to ignore the reality of the irreversibly global and fiercely competitive environment in which we live and work. In the war for talent, the same tactics that serve educational institutions to lure more students can be adapted and used to attract and retain top-performing employees and socially responsible and law-abiding citizens. Employers can achieve this through intelligent implementation of policies aimed at making companies an ideal place to work for people of all faiths.
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