Corporate Communications

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Corporate Communications - Free Articles

Successful, proven strategies to use employee-resource groups, diversity training, and internal and external communications to improve your bottom line

Make MySpace & Facebook Work for You: The Best Way to Reach Young People
Looking for talented young recruits? How about loyal young customers? Get them where they live. ...more

PepsiCo's Soundless Super Bowl Commercial Sure to Break Barriers
Super Bowl ads are usually filled with glitz, glamour and humor. PepsiCo's ad, while sidestepping the glitz and glamour, will bring humor and insight to an often ignored community. ...more

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Corporate Communications - Members Only

Four Generations in the Workplace: Do You Get Their Differences?
Do 25-year-olds need to "pay their dues"? Can boomers ever let go? Are the four generations now in the workplace working together productively? To find out, we put together an amazing roundtable with...more

BusinessWeek Blows It: Executive Recruitment Diversity 'Study' Isn't Real
Why did BusinessWeek cite a "study" that has no valid methodology about executive recruiters and corporate diversity? ...more

'New' Rand Study on Diversity Based on Obsolete Information
A "new" study on corporate diversity by the Rand Corp. is gaining national media attention. But hold on a minute--this study is based on information mostly written more than a decade ago and on Fo...more

Debunking the Attack on Diversity Training
The Washington Post recently cited new research, which has not yet been published anywhere, claiming that diversity training is ineffective. Here's our rebuttal, proving this research isn't credible,...more

Anti-White-Men Video: Why Diversity Training Can't Be Left to Amateurs
Fallout over a diversity-training video that portrays white men as racist, sexist, oblivious and blue-collar highlights why diversity training shouldn't be left to amateurs. What happened? What are t...more

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