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  Marketplace - Free Articles

The most successful strategies to reach customers in a rapidly changing marketplace
Why Did Dunkin' Donuts Buckle to Anti-Arab Fear Mongering?
Rachael Ray's wearing of an Arab scarf promotes terrorism? The outlandish claim of conservative bloggers carried little weight--that is, until Dunkin' Donuts caved in and quickly yanked the ad off th...more
DiversityInc, Rutgers University-Newark Create Business Pipeline to Inner-City Youth
DiversityInc and Rutgers University-Newark recently took an important first step in helping inner-city youth reach their full potential and in creating a talent pipeline for corporate America. The la...more
It's All About Relationships — How to Find and Keep New Customers
The extraordinary growth of multicultural markets has everyone rushing to reach these customers. Learn winning strategies with proven ROI ...more
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  Marketplace - Members Only
In '08: 'It's the Generations, Stupid'
There's a lot to learn about marketing to Generations X and Y from this year's presidential campaign. ...more
The 'Nightmare' for Blacks, Latinos: Fallout From the Subprime Crisis
The subprime lending crisis is having a particularly devastating effect on low-income Americans, especially the Black and Latino communities. Is your home--or your credit--at risk? Who is helping end...more
VIDEO: Multicultural Markets - How Will Your Company Compete?
Traditional mass-market approaches aren't effective with today's urban consumers, more than half of whom are Black or Latino, nearly half multilingual. How will you reach emerging markets? Successful...more
The Importance of the Afro-Latina Market
What important market is often ignored by business? Afro Latinas. These women, who are increasingly affluent and are heavy users of beauty products, could be your best customers. ...more
Washington Feels the Power of Latino Businesses
Small business is the "engine of the economy," and with 2.5 million Latino-owned small businesses in the United States, the contributions of these entrepreneurs cannot be underestimated. Looking to c...more
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