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The most successful strategies to reach customers in a rapidly changing marketplace


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How to Use Diversity to Reach Customers
By Yoji Cole
Macy's, Burger King and others are taking a cue from the personal interests of their diverse customer base in their advertising efforts. ...more
Why Did Dunkin' Donuts Buckle to Anti-Arab Fear Mongering?
By Eric L. Hinton
Rachael Ray's wearing of an Arab scarf promotes terrorism? The outlandish claim of conservative bloggers carried little weight--that is, until Dunkin' Donuts caved in and quickly yanked the ad off the air. ...more
DiversityInc, Rutgers University-Newark Create Business Pipeline to Inner-City Youth
By the DiversityInc staff
DiversityInc and Rutgers University-Newark recently took an important first step in helping inner-city youth reach their full potential and in creating a talent pipeline for corporate America. The launching of the Business Connections Pipeline Program brought together 20 corporate representatives with principals and guidance counselors from nine urban schools. ...more
It's All About Relationships — How to Find and Keep New Customers
Jennifer Millman
The extraordinary growth of multicultural markets has everyone rushing to reach these customers. Learn winning strategies with proven ROI ...more
A Muslim in Hollywood: My 15 Seconds as a Film Extra
By Arsalan Iftikhar
There's been no shortage of racial and ethnic stereotypes in major Hollywood films over the years. But when a casting call went out for people of Middle Eastern descent, DiversityInc contributing writer Arsalan Iftikhar decided to find out firsthand how Hollywood handles a Muslim now. ...more
Is Tipping Racist? New Taxi-Driver Study Says Yes
By Jennifer Millman
Should tipping be outlawed? That's one suggestion made in a new study, which finds there's extreme racial discrimination in taxicab tipping and that Black and Latino passengers discriminate against Black taxi drivers. What's going on? ...more
So You Think You Know the Black-Woman's Market? Think Again!
By Miriam Muléy
The Black-woman's market is one of the most visible, fastest growing, most influential segments in business today. But many of the perceptions people have about this burgeoning ethnic market are completely off-base. What do you need to know? Here's what a top Black-female marketer has to say. ...more
PepsiCo's Soundless Super Bowl Commercial Sure to Break Barriers
By Yoji Cole
Super Bowl ads are usually filled with glitz, glamour and humor. PepsiCo's ad, while sidestepping the glitz and glamour, will bring humor and insight to an often ignored community. ...more
Rome in Winter: What to Eat, What to Do
By Arthur Schwartz
As the winter doldrums set in, are you dreaming of nicer places? How about Rome, where the food is to die for? Read this lively column by the Food Maven to find out the best and most cost-effective places to eat and stay in Rome. ...more
Women Shareholders: Are You Using Your Proxy Power?
By Jennifer Millman
Do you actually look at the proxy statements you get in the mail? Even fewer shareholders take the time to fill them out, but one organization says women investors waste valuable opportunities to diversify the boardroom by not doing so. Here are six ways you can use your proxy power to increase board diversity and benefit from financial returns in the process. ...more
Three Kings Day Important to U.S. Latinos, Retailers
Compiled by the DiversityInc staff
While most Christians have taken down their holiday displays, for some Latino Christians, the season will continue for one more day. ...more
How Did Oprah Make Denzel Washington Happy?
Compiled by the DiversityInc staff
She can get people to read books and buy her "favorite things"; her stamp of approval even has Denzel Washington breathing a sigh of relief. But can she get people to elect a president? Is the "Oprah brand" at stake in the political arena? ...more
'Nappy-Headed Hos,' 'Barack the Magic Negro': 5 Worst Multicultural Blunders of 2007
By Yoji Cole
From actors to corporations to radio personalities, 2007 was filled with culturally incompetent incidents. Which were the five most egregious? Find out who was fired and who angered consumers in this year's list of multicultural missteps. ...more
Baloney Meter: Ad Agencies Can't Buy Diversity
By Jennifer Millman
Omnicom's recent $1.25-million pledge to ramp up diversity recruiting is a start, but for the $11.4-billion company, it's just a drop in the bucket. Can a $190-billion industry that has been one of the worst all-time in terms of diversity "get it" by investing 0.01 percent of its total revenue on the subject? Our Baloney Meter checks out Omnicom's plan. ...more
Is Shopping While Latino as Bad as Shopping While Black?
Compiled by the DiversityInc staff
Where are Latinos, blacks and whites most likely to experience discrimination? Who experiences the most discrimination at stores? Which group is the most optimistic about race relations? Read this to find out the answers to these questions and more.



...more
Is Imus for Real?
By Eric L. Hinton
After an eight-month sabbatical and a $20-million payout, Don Imus returned to the airwaves this morning with a new "diversified" staff, at times both defensive and contrite. What lessons did the once radioactive shock jock say he learned from his ouster? ...more
Also Read
Why Did Dunkin' Donuts Buckle to Anti-Arab Fear Mongering?

So You Think You Know the Black-Woman's Market? Think Again!

How Did Oprah Make Denzel Washington Happy?

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