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The most successful strategies to reach customers in a rapidly changing marketplace
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VIDEO: Multicultural Markets - How Will Your Company Compete?
By Jennifer Millman
Traditional mass-market approaches aren't effective with today's urban consumers, more than half of whom are Black or Latino, nearly half multilingual. How will you reach emerging markets? Successful companies know it's all about relationships. If you're not relevant, you're not in the game. ...more
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The Importance of the Afro-Latina Market
By Miriam Muléy
What important market is often ignored by business? Afro Latinas. These women, who are increasingly affluent and are heavy users of beauty products, could be your best customers. ...more
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Washington Feels the Power of Latino Businesses
By Arsalan Iftikhar
Small business is the "engine of the economy," and with 2.5 million Latino-owned small businesses in the United States, the contributions of these entrepreneurs cannot be underestimated. Looking to connect with Latino suppliers? Read this. ...more
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Was Anti-Gay Boycott of Ford Successful? Not at All
By Yoji Cole
The American Family Association is ending its two-year "boycott" of Ford Motor Co. for the auto company's support of LGBT people. The effort to get Ford to back down from its LGBT support failed. And Ford maintains its 100 percent rating from the Human Rights Campaign. ...more
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Wall Street's Greed Endangers Cleveland's Future
By Jennifer Millman
Who financed the subprime boom in Cleveland and across the country? Wall Street, according to a lawsuit filed against 21 big banks by the city of Cleveland in Ohio state court last week. How much did these firms cost the city? You'll be shocked to find out. If Cleveland Mayor Frank Jackson has anything to do with it, Wall Street will pay. ...more
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Part II: Shopping While Black: Pricey Stores Racially Profile Black Women
By Jennifer Millman
Remember when Oprah Winfrey was kicked out of the Hermes store? No matter how much money and power you have, black women are still racially profiled in expensive stores. In the last of a two-part audio and print interview series with DiversityInc, media executive and "serious shopper" Jennifer Randolph talks about why companies must be mindful of the subtle messages they relay to consumers in their store and in advertising. You'd better believe it—simply put, word gets around. ...more
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5 Ways Diversity Training Equals Culturally Competent Customer Service
DiversityInc Staff
Your company's relationship with the public depends on your customer-service representatives, the frontline dealing with people's concerns. What's the key to creating and sustaining customer-service departments that relate to traditionally underrepresented groups? Strong, measurable diversity training. Read this article from the October 2007 issue of DiversityInc magazine. ...more
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Blacks, Latinos Remain Top Targets for Subprime Lenders
By Eric Hinton
Black and Latino homeowners remained the primary targets for subprime lenders in 2006, while home buying among Latinos dipped precipitously, according to a new report. Forecasters warn more foreclosures are on the horizon if the bad lending continues to go unchecked. ...more
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It's All About Relationships
By Jennifer Millman
The extraordinary growth of multicultural markets has everyone rushing to reach these customers. Learn winning strategies with proven ROI. Read this story from the July/Aug. 2007 issue of DiversityInc magazine. ...more
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